In an extraordinary display of anticipation, advance ticket sales for Taylor Swift's upcoming film, which documents the initial part of her musical tour, have now exceeded $100 million worldwide. AMC made this announcement recently, even before the film's official screening, marking a new record for concert-based feature films.
The film, titled "Taylor Swift: The Eras Tour," is scheduled to be shown in 8,500 theaters across 100 countries and is set to debut on October 13th. Impressively, it has already secured the title of the highest-grossing musical concert movie, surpassing the previous record held by "Justin Bieber: Never Say Never," which grossed $99 million in 2011. It's worth noting that Michael Jackson's "This Is It," with its impressive $261 million earnings, is not considered in the same category, as it primarily documented preparations rather than the concert itself.
Initially planned for a U.S. exclusive release, Taylor Swift ultimately decided to make it a global phenomenon. The tour is also scheduled to continue next year with multiple shows planned across South America, Europe, the U.S., and Canada.
An AMC spokesperson clarified that the $100 million in advanced booking revenue includes cinema houses worldwide, including Canada's Cineplex and Mexico's Cinepolis.
For context, the all-time record for weekend box office collections in North America during October is currently held by the 2019 film "Joker," which earned $96 million. Taylor Swift's film has the potential to surpass this record, setting a new standard for musical concerts featured in cinemas.
Jeff Bock from the "Exhibit Relations" company predicts that the film could gross over $100 million in North America alone between October 13th and 15th. The film, with a runtime of 2 hours and 48 minutes, captures moments from three of Swift's concerts at the SoFi Stadium in Inglewood, near Los Angeles, from early August.
The colossal "Taylor Swift: The Eras Tour" includes a total of 146 concerts. With an estimated revenue of $13 million per concert, the tour's total earnings are projected to approach an astonishing $1.9 billion. No artist or band has ever achieved the symbolic billion-dollar threshold before.
In a related development, following the announcement of Taylor Swift's film, AMC revealed that superstar Beyoncé will release a documentary based on her "World Renaissance Tour" in cinemas on December 1st.
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